Laverda and Gallignani choose the 'core business' strategy

Laverda tries to avoid economical crisis. Laverda tries to avoid economical crisis.
February 8, 2010

In light of the development plans for Breganze, recently announced by the AGCO top management and by Laverda general management, Laverda and
Gallignani are aiming for maximum specialisation in their respective sectors, strengthened by their own industrial traditions.

In order to offer reference markets a more efficient and qualified response, the two companies have recently unanimously decided to dissolve the partnership that was entered into in 2005. The decision was reached with full consideration on the part of Argo and AGCO, Laverda shareholders, and of IG Srl, the holding of the Gallignani family, evaluating the increased commitments that await both companies.

“Anticipating that the markets will be coming out of the crisis that involved them last year -, declared the Laverda general manager Mario Scapin, - we must concentrate all of our energies on our core business, in an effort to provide an immediate response to the requests of our customers”.

“These years of cooperation -, declared Augusto Callegati Gallignani, managing director of Gallignani SpA, - have made it possible for us to have such a deep level of understanding that even this strategic decision finds us in agreement”.

The Breganze plant will have the opportunity to commit itself even more to expanding its combine offering with the production of hybrids, while Gallignani SpA (Russi, Ravenna) will continue to provide AGCO group with balers as an OEM supplier.

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